Let’s just say it, podcasting is not easy. There’s an overwhelming amount of tasks required in order to produce a successful podcast. For those just getting started, this large to-do list may even be a deterrent from podcasting altogether. Luckily, we have some incredible tools at our disposal to simplify the creation process and set podcasters up for success.
The way I see it, podcasting can be broken down into four main stages: pre-production (planning), production (recording), post-production (editing), and publishing (distribution & marketing). Now that I've seen it written out - the four Ps of podcasting (a potential name for my future book? maybe...). Over the years spent working in this space, I've built a substantial list of tools and tips to help podcasters flourish. I wanted to share some of my favorites from my list, separated for each stage of the podcast production process.
I’ve included links for every software and tool mentioned in case you’d like to learn more. And as always, if you have any questions or wish to schedule a time with me to develop and grow your podcast, don’t hesitate to reach out.
Disclosure: I only recommend software and services I would use myself. All opinions expressed here are my own. This article contains affiliate links. If you decide to sign up for services or purchase any products through provided links, I may earn a small commission at no additional cost to you.
STAGE ONE: PRE-PRODUCTION
Planning your show
Favorite Software: ClickUp
Use project management software such as ClickUp to stay organized.
Write out your episode timeline for the next one or two months.
Create an outline for each episode with important talking points or interview questions.
Batch record multiple episodes at once to save time and stay ahead.
Send a “what to expect” document to new guests before their interview: including details about your show and your recording process.
Create a Google Form to send to guests to fill out their information.
STAGE TWO: PRODUCTION
Recording your show
Perform vocal warm-ups and breathing exercises to sound your best. Don’t forget to hydrate!
Both you and your guests should wear headphones to prevent echoes.
Perform a sound check prior to recording every episode.
Set your recording levels while speaking loudly. Note: it's common for undesirable audio clipping/distortion to occur when you or your guest laughs.
Avoid excessive movement during recording. Staying within close proximity to the microphone leads to a more consistent recording.
STAGE THREE: POST-PRODUCTION
Editing your show
Removing every um/crutch word can sound unnatural.
Be mindful of pacing: ensure any edits made retain the natural flow of conversation.
Properly utilizing audio tools such as EQ and compression can drastically improve your recordings and listenability.
Utilize noise reduction tools like iZotope RX to remove distracting noise problems.
Use other shows as a reference - compare the overall volume level and sound quality of your show to others.
STAGE FOUR: PUBLISHING
Distributing and marketing your show
Use AI tools such as Capsho to assist with episode titles and show notes.
Include important podcast information in the show notes of each episode: a CTA, your guest’s info, website links mentioned in the show, etc.
Schedule your episode release early around 5 am.
Create social media templates to save time when you're ready to promote new episodes.
Create audiograms for more engaging social media posts. Headliner and Descript are great tools for this.
I hope you've found at least one of the above tools and tips helpful. If you have any questions or wish to learn more about how to improve your podcast, head over to my contact page and send me a brief message, or schedule a discovery call.
Do you have a favorite podcasting tool or tip you'd like to share? Post it in the comments below!
- Sterling Skye